Product flexible packaging is reflected in the product sales before the marketing publicity, including unique LOGO design, advertising language, advertising advertorials, shaping product symbols, and so on.

1. Logo design

As a former designer, I belong to Party B, and Party A's requirements are strange, but Party B deletions and changes countless times, but Party B still cannot agree with Party A. This is because the starting point and perspectives of both parties are different. In Party A's opinion, marketing is a means rather than an end. In the opinion of Party B, marketing is an end rather than a means. Party A likes to get to the heart of the matter, while most Party B is used to wandering around the periphery of the problem. If Party B does not memorize marketing KPI, it is difficult for him to jump out of his vision and truly understand Party A's anxiety and dilemma. As Party B, we think that we have already put ourselves in the other's position to think about what we want as Party A when designing. However, we do not jump out of Party B's thinking. All our thoughts are pure self-belief.

A good logo is not to invite expensive designers, design a seemingly profound meaning and contains a lot of information, but can not directly reflect the characteristics of the product logo, the complex font will not increase the company's "pretend ability" (style), but will make customers confused at a glance. Today, with the explosion of information, people will not spend time deliberately guessing the meaning of something irrelevant to them. The logo will be seen a lot every day, but who will carefully taste the real meaning behind it?

So, when it comes to selling a product, the most important thing is that it's simple, intuitive, and resonates with potential customers.

2. Advertising slogans

The most successful generation of advertising campaigns are the ones that were on TV a few hours ago, and I just have to say a few words and I'm sure people will think of the second half and say the name of the brand. "No gifts this holiday..." "And" Got a gray nail..." And so on, common characteristics between them, in addition to the catchy phrase, that is, directly around the product itself can bring you what kind of effect, rather than ideas, many designer friends pay attention to is to make refreshing ideas, rather than the commercial product, this is the communication of the biggest generation gap.

3. Advertise advertorials

Soft wen can't write without solid writing ability and pictures of matching material, clear logic, theme, the sense that gives a person is not a hard sell to product but the narrative way to tell the customer, why do you want to buy our products, our products can help you to solve the problem of what kind of, is a soft package soft wen for a qualified product.

To sell the fire forever in life is daily consumables because people need, cannot leave, the role of them in the life might just help you with something simple little things, selling its products to catch the final effect to achieve the purpose of final sales, such as your product is a balanced car, you are not how long it lasts, I would like to introduce how long charging, Advertising is meant to be the person you walk with every day after you get off the bus or subway to work, or from the parking lot to work. As for how long the battery life, how long the charging problem is, the customer will come to consult.

4, shaping the product symbol

Shape that symbol in other words the product positioning, and then give the product a "symbol", like "tired, sleepy, drink lens drink", "hungry, come with snickers", "green arrows, pure and fresh breath, let you I closer to", etc., not say you should also understand what is a "symbol", is to set an environment or state, through the propaganda, Let people in this environment or state, you will think of the product, then this is a successful product symbol shaping case.